Listening to the public during a pandemic – and providing answers that make a difference
The Department of Health and Welfare (DHW) has a long history of providing services and reliable information to Idahoans. Even so, we knew from the early days of the pandemic that we couldn’t simply rely on decades of experience and our tried-and-tested communication practices with Idahoans and our partners. This is because we have all faced new challenges every day, that have affected each of us in different ways. We realized we had to listen in new ways.
So last April, we made the most of what 2020 had to offer, and we took to communicating with digital formats. We began a new listening initiative, where we made our subject matter experts available to the public to answer questions. One of these initiatives makes Facebook Live videos a weekly priority. We invite questions from the public, and each week one of our staff members goes live on Facebook with their answers. Our communications staff keep an eye on the comments in the video feeds as well, and stay engaged to make sure we understand whether we are getting it right – are we answering your questions? Are we providing the information you need that will help you to navigate through these uncertain times?
We have broadcast 43 Facebook Live events since April 2020, and we continue to listen to questions and share information in the videos. The topics we cover depend on what we are hearing from Idahoans: Is the vaccine safe? How does the Idaho COVID-19 Vaccine Pre-Registration System work? What is my vaccine priority group? What will the pandemic do to our mental health, and what can we do to cope?
We consider the questions and identify the experts within our ranks who know the answers. Depending on the questions we hear, our featured experts may specialize in immunizations, epidemiology, behavioral health, public health recommendations such as what kinds of gatherings are higher or lower in risk, and more.
Continue reading “From Director Dave Jeppesen: Listening to the public during a pandemic; All Idahoans 16 and older eligible for the vaccine on April 5”
