eWIC makes it easier for families to make healthy choices at grocery stores

Families in the Idaho Women, Infants & Children (WIC) program now have a more convenient way to shop for healthy, WIC-approved foods. The WIC program has rolled out a digital payment innovation, which involves switching from paper checks to an electronic benefits system. The new system is called eWIC, and it distributes benefits onto a card that is used like a debit card.

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eWIC rolled out in southern Idaho on Sept. 12 and expanded to the rest of the state in October.

The digital program gives families in the WIC program a more convenient and efficient way to shop for healthy, WIC-approved foods, including fresh fruits and vegetables, whole grains, dairy products, juice, baby formula, and baby foods.

“We’ve received some really positive feedback from moms who have started using the card. And when it’s paired with the WICShopper app, it really streamlines the customer experience as they purchase healthy foods,” said Cristi Litzsinger, director of Idaho WIC. Continue reading

Idaho WIC begins transition this week to an electronic benefits system

The Idaho Women, Infants & Children (WIC) program is switching from paper checks to an electronic benefits system, called eWIC, which will distribute benefits onto a card that is used like a debit card.

eWIC will roll out in southern Idaho starting Thursday, Sept. 12, 2019, and will expand to the rest of the state in October. eWIC will give families a more convenient and efficient way to shop for healthy, WIC-approved foods such as fresh fruits and vegetables, whole grains, dairy products, juice, baby formula, and baby foods.

Current WIC participants will be transitioned from checks to an eWIC card during their regular monthly appointments using a phased approach. New participants will be issued an eWIC card at their first visit.

“We are excited to offer eWIC cards to Idaho families. Using the eWIC card in conjunction with the WIC shopper app will streamline the customer experience of purchasing healthy foods,” said Cristi Litzsinger, director of Idaho WIC.

Continue reading