Families in the Idaho Women, Infants & Children (WIC) program now have a more convenient way to shop for healthy, WIC-approved foods. The WIC program has rolled out a digital payment innovation, which involves switching from paper checks to an electronic benefits system. The new system is called eWIC, and it distributes benefits onto a card that is used like a debit card.
eWIC rolled out in southern Idaho on Sept. 12 and expanded to the rest of the state in October.
The digital program gives families in the WIC program a more convenient and efficient way to shop for healthy, WIC-approved foods, including fresh fruits and vegetables, whole grains, dairy products, juice, baby formula, and baby foods.
“We’ve received some really positive feedback from moms who have started using the card. And when it’s paired with the WICShopper app, it really streamlines the customer experience as they purchase healthy foods,” said Cristi Litzsinger, director of Idaho WIC. Continue reading